Rovensa Next launched its ground-breaking entry into the U.S. market on October 1, at the CAPCA show in Reno, NV. The company hopes to help reshape the future of U.S. agriculture as the brand brings the collective R&D from 10 biological start-ups that include Bio Agrichem, Agro Tecno Logia, Idai Nature, Micro Quimica, MIP Agro, OGT, Oro Agri, SDP, Tradecorp, and Rodel Flowers.
Rovensa Next’s arrival in the U.S. not only enhances environmental protection but also aims to increase farm profitability. Although there are many reputable companies in the biopesticide and nutrition market, Rovensa Next focuses on finding cost-effective solutions.
Johan Coetzee, Head of North America, Australia & New Zealand says: “A biocontrol solution is often an integrated strategy, more so than a single product. The extensive Rovensa Next product range provides us opportunities to support biopesticides with performance enhancing adjuvants as well as both soil and plant health products to provide a truly unique solution to our customers’ needs.”
By adopting sustainable farming practices and cutting-edge solutions, farmers can enhance their crops while cutting costs. The benefits of using biostimulants will lead to increased profits and long-term sustainability. By incorporating biostimulants into crop management strategies farmers can enhance crop and plant life quality.
One of the company’s flagship products, 3-in-1 pesticide, PREV-AM insecticide, fungicide, miticide, offers a prime example of how they are helping to revolutionize agriculture. Riley Reynolds, Director of North America Marketing and Commercial says: “In the last two seasons our 3-in-1 pesticide has shown explosive growth. It has shown incredible value as a tank mix partner to boost tar spot control with grower standard fungicides. In other crops, growers are recognizing its value in minimizing the risk of standard chemistries developing resistance for so many diseases and insects. It is quickly becoming a key component in season-long spray programs in fruits and vegetables.”
Rovensa Next’s expansion has the potential to foster a collaborative network between the U.S. and the global ag community. The company’s presence in the U.S. will create opportunities for research, knowledge-building, and the exchange of best practices in sustainable agriculture. This collaborative approach is essential for tackling the complex challenges facing agriculture.
“The use of biopesticides often requires different strategies than conventional chemistries to optimize their performance and to be effectively incorporated into a conventional pest-control program,” Coetzee says “Therefore, it is important that the manufacturer of these products can support their recommendations with solid research and not just show the product efficacy, but also how to effectively incorporate that bio-pesticide in the growers existing crop-health program.”
While entry into the U.S. markets is never easy, especially for European companies, the size of the U.S. market is regarded as one of the largest agricultural input markets in the world.
“Providing technically sound and high-quality solutions across a wide range of crops will be rewarding to our customers as we provide them with solutions that have a low impact on the environment and consumers,” Coetzee says. “We have to carefully select products that fit in with local conditions, production practices and regulatory guidelines. Prioritizing products out of a huge global portfolio and then developing them specifically for U.S. market, takes careful planning and allocation of resources.”
Rovensa Next’s entry into the U.S. is a pivotal moment in the ongoing evolution of sustainable agriculture. It not only offers a lifeline to American farmers struggling with numerous challenges, it also signals a global shift toward more environmentally conscious farming practices. As Rovensa Next takes root in American soil, it holds the potential to cultivate a brighter and more sustainable future for agriculture in the states and beyond.
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