Agweek provided local market data, as well as bigger picture data, every week. It became a trusted source for information that really wasn’t available anywhere else in the region.
Fast forward. The internet changed doing business, including farming and ranching. Having Friday afternoon’s market data is no longer helpful when the mail comes on Monday. We stopped calling elevators and cut back on market data in print, because it didn’t make sense to offer outdated information.
Market data is still a valuable tool to the modern farm and ranch, even if the delivery method needed to change. We leaned harder into providing market analysis and news instead of straight numbers. A couple years ago, we added the
to give that end-of-day Friday information, plus analysis, when it was still Friday.
To add to that, we have partnered with Barchart to add a market ticker to
that allows you to see the latest prices for a number of commodities from a number of exchanges while you’re reading news on our website. You can click on any commodity in the ticker and see historical and futures information, along with up-to-the-minute news and analysis.
It’s another tool we wanted to give to farmers and ranchers to help you make decisions on your farm and ranch and to help put today’s news and numbers into perspective.
Please let me know how our new ticker is working for you. Drop me an email at
. We want to continue to be the place you go for information on the business of agriculture in the northern Plains.
Jenny Schlecht is the director of ag content for Agweek and serves as editor of Agweek, Sugarbeet Grower and BeanGrower. She lives on a farm and ranch near Medina, North Dakota, with her husband and two daughters. You can reach her at email@example.com or 701-595-0425.
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